At the Meta Connect Developer Conference held on September 18, 2025, Meta launched three smart glasses products, namely Meta Ray-Ban Display, Oakley Meta Vanguard and Ray-Ban Meta Gen 2. This move not only enriches Meta's product line in the field of smart wear, but also marks a new breakthrough in the functions and experience of AI glasses.
Among them, Meta Ray-Ban Display, as the flagship product released this time, has the biggest highlight of the introduction of a full-color monocular display screen, opening a new chapter in the visual interaction of AI glasses. Meta founder and CEO Zuckerberg said that these are Meta's first artificial intelligence glasses with a high-resolution display. The product is equipped with a matching bracelet that allows users to control their glasses with simple gestures to achieve a more convenient interactive experience.
Meta Ray-Ban Display offers two fashionable color schemes in black and sand, and both are equipped with color changing lenses to adapt to different ambient light. It sells for US$799 (approximately RMB 5,675.8) and will be officially launched on September 30, attracting widespread market attention. In terms of display performance, the display resolution of this smart glasses reaches 600, 600 pixels, a field of view angle of 20 degrees, a pixel density of 42 pixels/degree, and a refresh rate of 90Hz(content refresh rate of 30Hz). Its brightness ranges from 30 nits to 5000 nits, and it can clearly present content in a variety of complex environmental lights such as outdoor exposure to direct sunlight or dimly lit indoors. In addition, the display has an ultraviolet detection function, which can automatically start and stop according to ambient light, with a light leakage rate of less than 2%, effectively protecting user information security and privacy.
From a technical perspective, Meta Ray-Ban Display's display devices use LCoS monolithic full-color display. LCoS(Liquid Crystal on Silicon) is a reflective micro display with small pixels and high PPI. It can provide high-resolution and delicate images to meet users 'core needs for a clear visual experience. In terms of optical waveguides, this product uses array optical waveguide technology, which is authorized by Lumus and manufactured by SCHOTT in Malaysia. The optical waveguide is generally made of glass or polymer film, the thickness can be compressed to less than 1mm, and the weight is only a few grams. It is easy to integrate into ordinary glasses frames. Combined with the LCoS chip, the weight of AR equipment can be controlled within 50g, greatly improving the wearing comfort. In addition, Goer, as an OEM, relies on its strong manufacturing capabilities and craftsmanship level to ensure high-quality production and stable supply of products.
In addition to the flagship product Meta Ray-Ban Display, Oakley Meta Vanguard is designed for sports scenarios. Whether it is high-intensity fitness training or outdoor sports in harsh environments, it can be used stably, satisfying the needs of sports enthusiasts for the robustness and adaptability of smart wearable devices. The Ray-Ban Meta Gen 2 is positioned as a cost-effective entry-level smart glasses. It continues the core functions of the original product and is equipped with a camera, microphone and speaker, providing users who are trying smart glasses for the first time to experience smart life at a low cost.
Looking back at the first half of 2025, audio AI glasses priced at 1500 - 2000 yuan have become the main sales force in the market. This time Meta launched its flagship product with a display screen, indicating that AI glasses are transforming from pure voice assistants to visual information interaction. The market generally believes that this shift sends a clear signal: the ultimate form of AI glasses is likely to be AR(Augmented Reality). Only by deep integration with vision can AI's powerful information processing and interaction capabilities be truly unlocked.
As the market's enthusiasm for AR glasses continues to rise, related display technologies are constantly being iteratively updated. Currently, the display technologies of AR glasses mainly include LCoS, DLP, LBS, Micro oled and Micro LED. Among them, LCoS and DLP have achieved large-scale mass production, but there is still room for improvement in terms of picture effects, volume, contrast, etc. For example, in actual scenes, LCoS easily overlaps ambient light with imaging light, resulting in whitening and reduced contrast of the AR picture;DLP's monochrome wheel solution easily sees the rainbow effect in fast-moving pictures, and the color gamut coverage is relatively limited. Although LBS and Micro OLED have their own advantages, for example, the LBS optical machine has a simple structure, compact and light weight, and can achieve high brightness and color purity display;Micro OLED can achieve ultra-high resolution on a small screen and solve the screen window effect. However, LBS has problems such as speckle effect, limited resolution and high power consumption;Micro OLED currently performs poorly in terms of brightness. For example, the screen of Sony PSVR 2 has a brightness of only over 200 nits due to technical solution problems.
The three smart glasses launched by Meta this time, especially the Meta Ray-Ban Display equipped with advanced display technology, have injected new impetus into the development of the AI glasses industry. With the continuous maturity and innovation of technology, AR glasses are expected to achieve wider application and popularization in the future, completely changing the way people obtain information and interact.
