On September 19, 2025, the Beijing Water Cube was full of brilliance. The 30th Anniversary Celebration of Liard, with the theme of being young at 30 and always accompanying each other forever, kicked off here. More than a thousand domestic and overseas partners, expert leaders, media representatives and Liard employees gathered together to look back on the 30-year journey of struggle in a grand ceremony intertwined with light and shadow, and jointly draw a new picture of the future of audio-visual technology.
Original intention: Responsibility and glory in the thirty years
At the beginning of the celebration, Li Jun, Chairman of Liard Group, delivered an affectionate and firm speech. ldquo; Thanks to the employees and their families who have been through thick and thin for thirty years, to the customers and partners who have trusted each other, to the nurturing of the capital market, and to the gifts of the era of reform and opening up." rdquo; Behind this sincere gratitude is the development trajectory of Liard's resonance with the times.
Chairman Li Jun shared the three things he was most proud of in 30 years of development, demonstrating the core values of corporate development: First, he practiced the concept of common prosperity and cultivated more than 30 billionaires through equity incentives and development platforms. millionaires, hundreds of multi-millionaires and thousands of millionaires, allowing strivers to share the fruits of development; Second, he used Chinese original technology to break international monopoly, promote high-end display products to the global market, and achieve a global breakthrough in China's intelligent manufacturing; Third, complete the global layout and make the Liard brand a Chinese business card on the international stage.
Liu Haiyi, vice president of Liard Group, reviewed the company's national responsibility through shocking cases: from serving the miracles of the Beijing Olympics and Winter Olympics, to ensuring the foolproof grand celebrations of Tiananmen Square six times, to the Wuhan Military Games. With the power of private enterprises demonstrated at the meeting, Liard used his technical strength to write many legends in the LED display industry.
Strategic upgrade: Display + Culture and Tourism + AI to build a new growth ecosystem
Standing at a new starting point in 30 years, Liard's strategic blueprint has become increasingly clear. Chairman Li Jun clearly put forward: fully embrace AI, lead visual effects, and start the second growth curve! rdquo; This plan continues the company's spirit of equality, trust, cooperation and win-win sharing, and aims to build a century-old foundation with partners.
Yuan Bo, President of Liard Group, deeply interpreted the coordinated development strategy of the three core sectors of display + cultural tourism + AI and spatial computing. He particularly emphasized that the cultural tourism sector, as an important layout in response to national strategies, will be built into the second growth curve, with the goal of becoming the world's leading comprehensive cultural tourism operation service provider. Faced with the trillion-dollar market potential of urban renewal and the upgrading trend of cultural and tourism consumption, Liard innovatively proposed a 2+4+1 strategic pattern, which realizes the implementation of strategy to business format through a two-wheel drive, four major supports, and integrated operation model. Complete closed loop.
Technological breakthrough: Three new products and cutting-edge layouts lead the industry
There were many highlights in the release of technical achievements at the celebration site. Liard grandly launched three new products: wireless ad hoc network, new generation visible light communication and secure interconnection LiFi(Light Fidelity), and special equipment, marking a major breakthrough for the company in key technology fields. Demonstrate the innovative determination to lead the development of the industry.
Sun Zheng, product director of Liard Group, systematically sorted out the evolution of LED display technology, and focused on introducing the technological breakthrough in 2025, the substrate-less Micro LED technology Hi-Micro, which achieves double improvements in display accuracy and energy efficiency ratio. Also unveiled are augmented reality AR glasses for business scenarios, integrating core functions such as real-time multi-language translation, voice prompt, intelligent navigation and AI assistant. They use binocular optical waveguide technology and original two-dimensional hybrid grating design to maintain 49 grams While ultra-light weight, it achieves high transparency and non-glare experience, and supports customization of myopia lenses that are more suitable for all-weather wear needs.
For cultural tourism exhibition scenes, the joint AR glasses jointly developed by Liard and Rokid integrate display, shooting, sound reinforcement and AI navigation functions, and are expected to replace traditional navigation equipment and provide new solutions for upgrading the cultural tourism experience. In the on-site experience area, these two AR glasses provide real-time multilingual translation services to more than 50 overseas guests, becoming a vivid footnote to the implementation of technology.
Global map: PLANAR is deeply involved in North America, and virtual moving points empower thousands of businesses
As an important part of Liard's global layout, PLANAR OptiTrack CEO Li Xiaoming shared the development history of the company established in 1983. In 2025, PLANAR achieved historic order results in the North American market. Its high-end positioning and concept of doing the best are well recognized by government agencies and industry leaders. Li Xiaoming emphasized that in addition to continuously innovative products, the operating strategy of better serving North American customers to provide high-value solutions through process optimization and team collaboration is its core competitiveness that stands out in the fierce competition.
At the celebration site, a robot English song and dance performance supported by virtual moving point technology stunned the audience. Behind the precise dance posture was the hard-core strength of AI and spatial computing technology. Liu Yaodong, chairman of Virtual Moving Point, said that the company focuses on technology empowerment rather than hardware manufacturing, and has implemented results in many fields such as film and television, games, robots, and autonomous driving. Especially in the field of specific intelligence, it has helped partners and scientific research institutions achieve many technological breakthroughs, demonstrating the unique positioning of not building robots but making robots smarter.
A new journey begins again: from thirty years of glory to a century-old corporate vision
Time flies, and thirty years are just a flash in the long history, but for Liard, it is an epic of struggle from a technology follower to an industry leader. Standing at a new starting point, Liard will rely on the collaborative ecosystem of display + cultural tourism + AI and spatial computing, join hands with partners in a more open attitude, and continue to deepen in the fields of urban renewal, cultural tourism upgrading, intelligent interaction and other fields.
As the theme of the celebration shows, Liard, who is in full bloom at 30, is moving towards the goal of a century-old store with a long-lasting foundation at a steady pace, using light and shadow technology to create greater value for the country and society, and let China's intellectual creations illuminate more fields.
